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Advertising I Brand I Co-creation I Conversations I Economy I Social Media Conversations"The first markets were filled with talk. Some of it was about goods and products. Some of it was news, opinion, and gossip...The sale was merely the exclamation mark at the end of the sentence." - Doc Searls and David Weinberger, co-authors, ClueTrain Manifesto "A commitment to being useful in social-media activities means a commitment to creating only high-quality interactions." - Michael Zeisser, Liberty Media "You have to communicate the plans to employees seven times in seven ways for them to understand those plans." - Robert S Kaplan, Baker Foundation Professor at Harvard Business School “It is not enough to know that values are important. We need tools to perceive values, talk about them and assess them. That’s the best basis for action of any sort” - Edward De Bono "It's not the words that make a difference; it's the conversation. Frequent discussion about organizational values can be engaging and empowering. The organization becomes a community united by shared purpose, which reinforces teamwork and collaboration." - Rosabeth Moss Kanter is a professor at Harvard Business School |