Resources > Great Quotes > Brand
Brand"A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well."
- Jeff Bezos, Amazon "Companies have often grappled with the “ownership” of their brands. Ultimately, the brand is simply what it represents in the minds of consumers. They can have a real sense of ownership – and an equal willingness to criticize decisions that affect that brand in ways that they do not like." - John Walsh Professor of Marketing, IMD "Branding is a character issue. Next question?" - Tom Peters, Management Guru "Companies will thrive on the basis of their stories and myths. Companies will need to understand that their products are less important than their stories" - Rolf Jensen, Copenhagen Institute for Future Studies. "Imagine any and every field possible. There are so many brands, so many choices, so many claims, so many clutter, that the central challenge is for an organization or an individual is to rise above the fray." - William C Taylor, Co-Founder, Fast Company |