"have a consistent brand personality and voice" Mr Ric Dragon
Mr Ric Dragon, CEO and co-fouder, DragonSearch, and author, Social Marketology, shares his thoughts on branding and co-creation using social media. Read full interview.
Industry Report
Read our India Co-creates report series on how India's Ayurveda Inc uses - and can use - social media for co-creation. Kindle Books
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Recent Events
Academy Launch of Book
Dr Vaidy Jayaraman, Professor - Supply Chain Management, Great Lakes Institute of Management (left), releasing the book, Facebook, Twitter and A Pair of Shoes, authored by G Sankaranarayanan, Managing Partner, Younomy. Mr Kiruba Shankar, CEO, Business Blogging, received the first copy of the book.
Industry Launch of Book
Mr Vinod K Dasari, Managing Director, Ashok Leyland (left) presenting the copy of the book to Mr Venkatarangan, CEO, Vishwak Solutions.
Venue: Ashok Leyland Corporate Office, Chennai Date: November 13, 2014. Humannovation Talk
Mr G Sankaranarayanan presenting a talk on Humannovation and Marketing in the Social Age at Great Lakes Institute of Management.
Venue: Great Lakes Institute of Management, Chennai Date: November 12, 2014 Tutorials
How to Create Social Business KPIs for Your Organization?
You have already realized that no readymade KPI would suit you. Learn how to do create social biz KPIs all by yourself. Learn how
How to Calculate Average Engagement Rate Qualitatively
Knowing the engagement rate of your fans and followers on your social media platforms, can give answers to some of these questions. This tutorial explains the steps to measure the engagement rate qualitatively. Learn how
How to Design your social website?
Many companies want their websites to host social networking features so that they can have conversations and collaborations with customers, and possibly build communities. This tutorial presents the components of such a social website, and helps you take the right steps to build a unique platform for your own business. Learn how
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