Resources > Great Quotes > Co-creation
Co-creation"Your friendly neighbourhood kirana store owner knows exactly what your needs are; your database is in his head. He knows whether you are creditworthy, whether you have upgraded your soap brand; how many family members you have and their eating habits. He is the ultimate CEO. I want this incredible personalised service to be combined with the efficiencies of mass production. That's co-creation."
Prof C K Prahalad "Co-creation is a major re-think on how businesses create value." Prof Venkat Ramaswamy “The act of creating something together with others is something that builds community, culture (shared attitudes and behaviors within the community) and social identity (our identity in relationship to the community)" Oscar Berg, Senior Consultant, Strategic IT at Acando "The key to successful co-creation and crowd sourcing is making the result a common good and then openly sharing the outcome. You might think that this would remove your competitive advantage, however, by shifting your paradigm from zero-sum thinking to that of enlarging the pie and creating "win-win" situations, everyone makes out like a bandit." Soren Petersen, Author, Profit from Design - Leveraging Design in Business "We will be able to solve problems, not by analytically decomposing big problems into smaller ones, but by presenting the complex problem to the collective intelligence and let it holistically express the solution," Marcio Saito, Author, The Click Company "Creating ways for people to solve their own problem is not just an opportunity in 2010. It is an obligation." Jacqueline Novogratz, Founder, Acumen Fund. "Outperformers are embracing new models of working that tap into the collective intelligence of an organisation and its networks to devise new ideas and solutions for increased profitability and growth." - IBM. Leading Through Connections: Insights from the Global Chief Executive Officer Study, IBM, 2012 "There is a myth in the industry that co-creation simply entails seeking the input of another party. Co-creation is much, much more than that. It is a sophisticated approach to technical collaboration that brings together distinctive viewpoints to provide a fundamentally better understanding of a customer’s problem and to evaluate the widest possible technical solution set." - Suleyman Ozmen, Vice President, Refining and Chemical Licensing, Shell Global Solutions "We all operate in two contrasting modes, which might be called open and closed. The open mode is more relaxed, more receptive, more exploratory, more democratic, more playful and more humorous. The closed mode is the tighter, more rigid, more hierarchical, more tunnel-visioned. Most people, unfortunately spend most of their time in the closed mode. Not that the closed mode cannot be helpful. If you are leaping a ravine, the moment of takeoff is a bad time for considering alternative strategies. When you charge the enemy machine-gun post, don't waste energy trying to see the funny side of it. Do it in the "closed" mode. But the moment the action is over, try to return to the "open" mode—to open your mind again to all the feedback from our action that enables us to tell whether the action has been successful, or whether further action is need to improve on what we have done. In other words, we must return to the open mode, because in that mode we are the most aware, most receptive, most creative, and therefore at our most intelligent." - John Cleense, Actor “The art of open innovation is about stretching the ambition of the parent company by building strategic partnerships to do what neither company could do by themselves.” - Miles Eddowes, Mondelez |