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India Co-creates
Younomy brings you latest news, interviews, analysis, case studies, and industry reports on how Indian companies and organizations are co-creating value by tapping the wisdom of crowds.
Social Media Adoption of India's Ayurveda IndustryWith the alarming rise of lifestyle related illnesses, many opt for complementary and alternative medicine for their focus on preventive care, non-invasive, and holistic approaches to health solutions. Ayurveda Industry, one of India's widely accepted medical systems, can benefit from this growing awareness only if it connects with the next gen population who seek scientific evidence and opportunities to collaborate with the healthcare providers. Here is a report on Ayurveda Inc's current social media usage, and the ways they can tap the social media potential.
A Report on How India's Two Wheeler Industry Uses Social MediaMost two wheeler manufacturers in India have active Facebook pages, Twitter accounts, and are running exclusive web 2.0 portals for their top selling vehicles. Though, some of them are reasonably successful at keeping the social conversation going, and have built active online communities around tours and racing, they have to go a long way in monetising the "likes" by providing customer support via social channels, enabling customers to configure, sourcing innovative ideas, and so on. Read more
Philips Co-creates Solutions to Fight Malnutrition in IndiaEncouraged by the success of its co-creation project in India, Low Smoke Chulha, Philips is now partnering with NGOs, and local community here to co-create solutions to fight malnutrition. The Philips Design Community has come up with Trunky and Monkey, a strap for healthcare workers and parents to precisely measure the mid-upper arm circumference to know the nutritional status of children. Read More
Interview: Tata's Tanishq Co-creates New Jewellery Category for Office Going Women
Tanishq, India’s largest jewellery brand, has become the country’s first jewellery company to launch a co-creation project. Its ‘My Expression’ is an open for all contest aimed to identify and reward the best creative minds across the country to submit ideas for Mia – the new Working Women’s line. Read More
India's Mobile Phone Operators "Out of Reach" for Facebook FansA cursory look at the official social media networking sites of India’s top mobile phone operators can show how customers are desperate to get their issues escalated and resolved using social media, and how companies respond to them like an automated message service. Read More
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