Resources > Great Quotes > Social Media
Social Media/Social Business/Social Technology
"Social Media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers."
- Brian Solis, Author, Engage It's about brands tapping into the trust that is inherent in communities, it's not about brands trying to get us to trust them through traditional advertising. - Umberto Righetti, SportingPulse If you get 100 comments on every blog post, then clearly, you are having some effect on people’s lives, otherwise, they wouldn’t waste their time. - Dan Blank, Founder, We Grow Media It is the training and policies combined that provide a framework for employees to increase their participation in social media. - Bryan Rhoads, Senior Digital Strategist, Intel We’ve had enough of the hippie, tree-hugger, Kumbaya nonsense and want to start using social media as a strategic business driver - Jason Falls, principal, Social Media Explorer “The multitudes have answers to questions which have not yet been posed” John Berger, British writer "You have to check your messages. The leaving of a message is one half of a social construct, which is completed by the checking of the message. If that contract breaks down, then all social contracts break down, and we descend into anarchy." a quote from the The Big Bang Theoryseries on CBS TV, US "There are tens of thousands of businesses making millions a year in profits that still haven't ever heard of twitter, blogs or facebook. Are they all wrong? Have they missed out or is the joke really on us? They do business through personal relationships, by delivering great customer service and it is working for them." Howard Mann, Author of Your Business Brickyard "The One Precenters, a small percentage of the tribe, within the larger tribe, are those who spread the word. The One Precenters are not the usual suspects of name-brand tech bloggers, mommy bloggers and or business bloggers. The One Precenters are often hidden in the crevices of niches, yet they are the roots of word of mouth. This year, your job is to find them and attract them." Jackie Huba and Ben McConnell, authors, Citizen Marketers and Creating Customer Evangelists "Access is the biggest difference in modern success.In this new world, the people who are succeeding are those who understand and make use of access. And you MUST think about this in two directions: your goals of access to others, your granting of access to those who want to reach you." Chris Brogan, Human Business Works "Social networks are not a cure for loneliness. They are software dedicated to exploiting weak ties for advertising channels." Chris Brogan, Human Business Works "We are moving away from information age to relationship age." Keith Ferrazzi, Author, Never Eat Alone "People don't talk to brands, they talk to people." Robert Gourley, Creative Director, Mojave "Words like transparency, interactivity, immediacy, facilitation, engagement, co-creation, collaboration, experience and trust define the migration from mass media to social media." Alan Moore, Prof of Humanities, MIT "At its core, listening is connecting. Your ability to understand the true spirit of a message and demonstrate your understanding is paramount in forming connections." Ram Charan, Author, The Talent Masters "Engagement platforms provide a basis for interaction between your enterprise and customers, employees, suppliers, and partners. These platforms can also enable interactions among communities of stakeholders on your behalf." Francis Gouillart, President, Experience Co-Creation Partnership "If you want to be wildly successful in social media, then you have to play for the long-term. That means acting like a farmer, instead of a hunter." Brad Smith, Founder, FixCourse |