Platform Bazaar > Simplify360
Younomy's Platform Bazaar publishes reviews of social media and online platforms that are used by organizations for running idea contests, developer challenges, open innovation, and social product development.
Simplify360: Making Social Business WorkCall Simplify360 as a social business (rather than social media) management software. For, this online product can be used to do social media analytics for market research and customer support, as well as a host of other online business activities like: scheduling social content; internal collaboration on social inputs.
Social Media MonitoringSimplify360 is an analyst’s dream machine – it captures conversations around your brand, product or people, from m illions of forums, Facebook, Twitter, YouTube and other news sites, within a given time frame, and displays:
Source: Twitter, Facebook, News, Blogs, Youtube, Flickr, Discussion Forums and Custom sites Sentiments expressed Influencer’s Profile: Social bio, followers, location,… Demographics: Age Group, Gender Platform affinity of people who talk about brands Corporate CommunicationSimplify360 can be a corporate communication professional’s essential tool for planning editorial calendar (month wise view of all schedules), scheduling posts, and monitoring responses to each post on Facebook and Twitter. They can track multiple social accounts and the actions that happen (in terms of likes, retweets, comments, replies, and so on) on the social media platforms from within the same window/application. They can analyse the click stream, know the engagement rate of their content, identify the influencers in their space, and generate reports on day wise or month wise statistics of published content (tweet, post). Note: This platform review is done based on some of the essential co-creation features as outlined in the book, The Co-creation Roadmap: Six Steps to Tap the Wisdom of Crowds, authored by G Sankaranarayanan, Managing Partner, Younomy.com. A free copy of the book is available for online reading at Issuu. Read on.
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