PresentationsOverview of Social Business SaturdayYounomy organizes Social Business Saturday, a nine to five ideation event for entrepreneurs, CEOs, and managers on using social technology for business. Here's an overview of the event.
Identifying Priorities for Social Co-creation
The priorities of each brand or organization are different. And knowing the priorities is crucial in evolving a social co-creation strategy because only based on the priorities do you know how to measure the performance of your social co-creation efforts and return on investment of your social business tools and services.
This presentation shows you how there can be many different priorities for different brands and how businesses are evolving their social projects based on those priorities. Know also the metrics that are suitable for each types of priorities such as revenue, idea, evangelism, and support. Designing a Project and Identifying Project HotspotsAre you keen to launch a campaign, a community or a challenge - like an idea contest or a developer challenge? Following an objective way can make your co-creation project a grand success. It is about identifying your project hot spots - the project areas that can create the maximum impact.
In this presentation, you will learn about the three types of social media projects; the difference between a crowd sourcing and a co-creation project; what you can co-create, and what is impossible to co-create, and how to identify your co-creation hot spot. After going through the presentation, you can download and try the worksheet on identifying your project hot spot. Promoting the Participation Rate of Your Social Media ProjectWhat powers social media? What are the key factors that motivate your participants to express their views, and take actions? How do you understand those motivators and incorporate them in your social media projects?
Yes, there is prize money, but actually, there can be many more motivators. For instance, during the BP Oil Spill crisis, Innocentive, a co-creation community, launched a challenge inviting solutions from experts as to how to stop the leakage. The project did not have any cash incentive, but every day there were over 5000 idea submissions for nearly about two months. What motivated the participants? Here is our take on the type of motivators, and categories of participants. You can also use the worksheet to come up with the right motivators to boost the rate of participation for your projects. Evaluating Social Media Platforms to Suit Your Business PurposeTiny Letter, a e-newsletter services company uses only Twitter for social networking. It does not have a Facebook page. On the other extreme is Dell, which is establishing its presence in almost all social media networking sites, including Pinterest, the new kid on the block.
Which is best for you? This presentation will give you as many as five different ways to evaluate a platform. The presentation also includes this worksheet to help you select a suitable platform. How to Organize Your Social Media Team?
Social media team is not a corporate communication team or vice versa. As the online or social face of your organization, it should represent the entire organization.
How is it possible to engage internal team members to engage with external stakeholders is a big question. This presentation proposes you to create a "co-creation board" represented by not only corporate communication department, but also the core functional departments such as manufacturing, research, finance, marketing and so on. You will find several examples of organizational structure evolved by leading companies exclusively for managing their corporate social interactions and collaborations. The emphasis is also on having "influencers" - celebrities, experts, lead users, etc. - in the board to make the social media team effective. Broadcasting Problem is the Solution
Image: GE's "problem" Portal
Why companies have to talk also about problems that they face - instead of just how good their solutions are or what type of expertise do they have?
To begin with companies are talking to people/crowd, who are informal experts or informal producers, when it comes to social co-creation. And, the ultimate objective of engaging society is to tap its knowledge and wisdom. How then will it be possible to source ideas if companies are not going to open up the problems they face in production, marketing, research, customer relations, and so on? Check out this presentation on the need for broadcasting your problem, and how companies like GE, and IBM are already doing it. Think Co-creation, Think Shared Value
Co-creative Innovation is different from any other types of innovation for the simple reason that it has a different goal - shared value or value for all, and also, a different approach: multi-stakeholder partnerships.
Here is how co-creative innovation can be defined, and case examples of many different types of multi-stakeholder partnerships from the corporate world. At its heart, co-creative innovation is the collective brief that prods organizations to create faster-cheaper-better products as well as ways for inclusive social growth and sustainable environmental growth. |