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Platform Bazaar > Sponge.com
Younomy's Platform Bazaar publishes reviews of social media and online platforms that are used by organizations for running idea contests, developer challenges, open innovation, and social product development.
OneDesk: Your First Brush with Social Product DevelopmentOneDesk is a "unified product development" platform that attempts to make product development a social process. It comes integrated with idea management, customer feedback, social media monitoring, and other social tools.
Creating a Shared Environment for CollaborationA simple interface to create "Sharedspace"
OneDesk comes with the following key enterprise applications: social media monitoring, customer feedback and idea management, customer service, case management, requirements management, and project management.
When you sign up for a free OneDesk account you have access to all of the applications out-of-the-box. A built-in option does exist inside the application that enables a user to “turn off” a feature or set of features that they do not need or that does not pertain to their role or function within the organization. At the heart of OneDesk is its "Sharespace", which lets you create a shared work space for product development. While you develop innovative product or service ideas, your colleagues as well as people outside your organization can follow you, vote, comment, rank, and add value by submitting their own ideas in almost any media file formats they like. You can publish blogs, run polls, and forums too. Sharespace makes it possible for you to get the product requirements from the users, enable people to share information on issues they face with the current product. As you do with any product development software, you can create tasks, assign responsibilities, track progress, and so on. Interview with Brendan Walsh, Marketing Manager, OneDeskBrendan Walsh
Brendan Walsh, Marketing Manager at OneDesk Inc. With over 15 years of broadcast journalism and creative and marketing communications experience, Brendan drives OneDesk’s user adoption and community growth strategies.Excerpts from the interview:
What are the major industrial sectors or business segments that have been using your products? OneDesk serves a number of different verticals, industries and companies of varying sizes. Given the adaptability of the platform it as easily at home in compliance-driven environments like medical equipment and biomedical device manufacturing as in the most iterative and agile of consumer web app companies. Definitely we’ve been encouraged by the tremendous response we’ve seen from a wide range of companies from startups to blue chip enterprises, with very different approaches to product development, and that’s exciting. Ideas strike when people are at a vacation or at a social gathering, and not only at office. Does your product provide mobile access? iPAD app? While the OneDesk application is itself not currently mobile-compatible there are a number of easy and practical ways for mobile teams to collaborate and contribute ideas and insights, on while on the road or even on vacation. Included in every OneDesk deployment is a simple and intuitive customer portal that feeds data directly into the application. There are also a set of dedicated emails out of the box that also feed the platform. Remote and mobile team members who have a great idea can easily send those via email to the collaborative inbox in the application or simply log them into the customer portal. Will there be a need for training users as to how to use the product? We have created a complete library of instructional videos and guides to help users navigate their way around the application. We also have community managers specialized in onboarding to help companies get up and running quickly and ofcourse answer any questions a user may have. New users can also connect with the OneDesk team through our very own customer portal. Can you cite few successful products or services developed by your customers in the real world scenario? We have several customers in the medical and pharmaceutical industry who are currently using OneDesk to centralize data and fix the disconnect between departments, create an ‘idea storage’ platform of record and enhance the customer feedback incorporation process across their organizations. The end goal being the development of customer-centric products that also align with organizational strategies and goals. What do you think are the USP of your products, considering that you face competition from enterprise social software like Yammer or Chatter, and CAD companies like PTC, Siemens that provide exclusive social product development products? What sets OneDesk apart from other solutions is the high level of integration across applications- we’re a unified product platform that combines all the features and components needed for a truly collaborative product development process. There are, as you mention a host of point solutions available, but they are generally closed systems that don’t provide the level of integration required to enable a unified product development process. OneDesk’s delivers this in an intuitive, results-oriented user experience to drive products seamlessly from ideation to delivery. Of course not all team member need access to the same data, so the platform provides controls that allow different roles to interact with only the data which interests them. The great thing is, that at any stage, and at any level, a user can instantly drill down to see the data behind the rationale and process of the current stage of your process. So it offers full visibility and traceability across the entire product development process so that teams can interact at any stage. What is the ideal employee strength or turnover of your customers? Can SMEs use your product? SME’s can use OneDesk to help them deliver better products to market faster and more efficiently. That being said, businesses of all sizes looking to facilitate collaboration and product management, and build customer engagement can benefit from using OneDesk. What type of "managerial readiness" or "cultural settings" a company should ideally have for speedier, effective adoption of social product development? There is an old adage: “culture eats strategy for lunch”, and it could not be more true. Social product development stems from a social working environment, which in turn stems from a recognition of the business advantages of giving your employees and teams space for innovation and collaboration. The mentality for fostering such an environment really stems from the top of an organization. Do you have country specific pricing such as India pricing or SME pricing? We offer a PRO version which costs 30$ per user, per month. You can also sign up for a free version of OneDesk. More detailed pricing information can be found on our website: http://www.onedesk.com/pricing/ Note: This platform review is done based on some of the essential co-creation features as outlined in the book, The Co-creation Roadmap: Six Steps to Tap the Wisdom of Crowds, authored by G Sankaranarayanan, CEO, Younomy.com. A free copy of the book is available for online reading at Issuu. Read on. For a free PDF copy of the book, send a mail.
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