Innovation > Product Design
Our workshops and ideation events, and other consulting assignments on Product Design help organizations come up with successful designs of new products/services.
Framework
Our consulting services are formulated using Just Right Design framework.
About the Framework
Design of a product starts with a market brief, developed based on the requirements of target customers/ market segments. However, sometimes products that meet the requirements of customers fail when they ignore the requirements of larger non-market systems such as society and environment.
Just Right Design is an ideation framework, used to produce a 'collective brief' - one that gives adequate attention to the requirements of the market as well as the non-market systems. Market Segments The expectations of customers can be brought under the three constants of time (faster), cost (cheaper), and quality (better).
Larger Systems The requirements of non-customers can be broadly grouped into the following three factors:
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Subjects Covered
Our engagements cover presentations and exchange of ideas on:
- Market segmentation
- Systems thinking
- Visual thinking
- Design thinking
Expected Outcomes
- Definitions of markets from segment and systems view point
- Knowledge on developing a collective brief
- Conceptual designs of products based on collective brief
Resources
A presentation on Just Right Design with examples from real world products